Working Papers

The Difference Between Perceptual and Objective Performance Measures: An Empirical Analysis

Kusum L. Ailawadi, Rajiv P. Dant, and Dhruv Grewal

Jan 1, 2004

Investigates the effects of difference sources of common method variance in a study of channel performance; uses subjective and objective performance measures to separate the influence of measurement instrument format and response styles from respondents’ psychological processes.

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