Working Paper
The Curse of Innovation: Why Innovative New Products Fail
Jan 1, 2005
Develops a behavioral framework—based on reference dependence and loss aversion theory—to explain the failure of new products to gain marketplace acceptance.
Working Paper
The Curse of Innovation: Why Innovative New Products Fail
Jan 1, 2005
Develops a behavioral framework—based on reference dependence and loss aversion theory—to explain the failure of new products to gain marketplace acceptance.