Working Paper
Targeting Revenue Leaders for a New Product
Jan 15, 2013
Uses agent-based modeling and data from a European cellular provider to assess the value of targeting high profit customers, or revenue leaders, for new product seeding.
Working Paper
Targeting Revenue Leaders for a New Product
Jan 15, 2013
Uses agent-based modeling and data from a European cellular provider to assess the value of targeting high profit customers, or revenue leaders, for new product seeding.