Working Papers

Supporting Content Marketing with Natural Language Generation

Martin Reisenbichler

Vienna University of Economics and Business

Thomas Reutterer

Vienna University of Economics and Business (Wirtschaftsuniversitat Wien)

David Schweidel

Emory University

Daniel Dan

Modul University

Feb 17, 2021

Uses state-of-the-art natural language generation to develop a “content writing machine” that takes the search query / target keyword specified by a human user as input, trains on the target keyword specific content, and generates and outputs a list of the best SEO texts based on anticipated search engine performance measured by a quality score.

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