Working Papers

Stakeholder Marketing: Beyond the 4 P’s and the Customer

C.B. Bhattacharya and Daniel Korschun

Jan 1, 2007

Summarizes the proceedings of the Stakeholder Marketing Consortium’s conference, “Stakeholder Marketing: Beyond the 4 P’s and the Customer,” chaired by C.B. Bhattacharya of Boston University and held on September 14-15, 2007, in Aspen, Colorado.

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