Working Paper
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Dec 14, 2016
Good news for retailers and TV networks: Social TV activity boosts online sales for advertisers.
Working Paper
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Dec 14, 2016
Good news for retailers and TV networks: Social TV activity boosts online sales for advertisers.