Social Media Use and Psychological Well-Being – MSI

Working Paper

Social Media Use and Psychological Well-Being

Cammy Crolic

University of Oxford

Peter Pal Zubcsek

Andrew Stephen

University of Oxford

Gillian Brooks

University of Oxford

May 3, 2021

Analyzes two longitudinal studies of almost 2000 adult UK and US internet users that unobtrusively tracked daily time spent using social media to determine impact on psychological well-being measured every two weeks.

Topics

advertising Consumer Behavior & Insights Social Media & Social Influencers

research recap

Can Social Media Use Improve Psychological Well-Being?

In the post-COVID-19 “new normal,” continued high levels of social media usage may raise concerns about possible effects on consumer well-being. Fortunately, the type rather than the amount of social media consumption is what matters. Truly social uses of online platforms can strengthen existing and create new ties that potentially benefit both consumers and brands.

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