Working Paper

Satisfaction Surveys or Online Sentiment: Which Best Predicts Firm Performance?

Evert de Haan

Jan 6, 2020

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Compares data from the American Customer Satisfaction Index (ACSI) and eWOM sentiment data as predictors of firm performance, based on more than 8.4 million firm-specific tweets, and 13 financial performance indicators from 46 firms over an eight-year span

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