Working Paper
Sales Force Management: Integrating Research Advances
Jan 1, 1982
Integrates empirical findings, behavioral science theories, and marketing models into a decision-oriented framework for managing the personal selling function.
Working Paper
Sales Force Management: Integrating Research Advances
Jan 1, 1982
Integrates empirical findings, behavioral science theories, and marketing models into a decision-oriented framework for managing the personal selling function.