Working Paper
Response to Ambler and Roberts’ “Beware the Silver Metric”
Jan 1, 2006
Responds to “Beware the Silver Metric” (06-113) and discusses the advantages of Return on Customer as a marketing metric.
Working Paper
Response to Ambler and Roberts’ “Beware the Silver Metric”
Jan 1, 2006
Responds to “Beware the Silver Metric” (06-113) and discusses the advantages of Return on Customer as a marketing metric.