Working Paper
Rediscovering the Marketing Concept
Jan 1, 1988
Summarizes how the marketing concept has been variously interpreted over three decades; gives management guidelines for making a business customer-focused and market-driven.
Working Paper
Rediscovering the Marketing Concept
Jan 1, 1988
Summarizes how the marketing concept has been variously interpreted over three decades; gives management guidelines for making a business customer-focused and market-driven.