Working Paper

Product Ideation in Social Networks

Andrew T. Stephen, Peter Pal Zubcsek, and Jacob Goldenberg

Jul 1, 2013

Download

In six experiments, investigates the role of network structure in determining whether online crowdsourcing leads to more-innovative or less-innovative ideas.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.