Working Papers

Price-matching Refund Policies as Signals of Store Price Image

Joydeep Srivastava

Jan 1, 1999

Examines how consumers interpret and respond to store price-matching policies. Specifically, investigates whether consumers view such policies as a signal of low, or high, store prices, or as merely a retail tactic to convince them of low prices.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.