Working Papers

Prepurchase Preference and Postconsumption Satisfaction in a Service Exchange

Glenn B. Voss and A. Parasuraman

Jan 1, 1995

Develops a model to explore how prices and quality perceptions affect prepurchase preference and postconsumption satisfaction and how—and when—consumers integrate these perceptions.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.