Working Papers

Power to the Robots!? How Consumers Respond to Robotic Leaders in Cobotic Service Teams

Ilana Shanks

Maura Scott

Florida State University

Martin Mende

Florida State University

Jenny van Doorn

University of Groningen

Dhruv Grewal

Babson College

Jul 16, 2021

Using field and lab experiments, this study examines how consumers are likely to respond to combined human and robot or “cobotic” teams in healthcare delivery.

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