Working Papers

Positive versus Negative e-Sentiment and the Market Performance of High-Tech Products

Hyun S. Shin, Dominique M. Hanssens, Kyoo Il Kim, and Jean A. Choe

Oct 24, 2013

Tracks online buzz (“e-sentiment”) in the digital single lens reflex camera market and analyzes its impact on brand sales via econometric modeling.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.