Working Papers

Paywalls: Monetizing Online Content

Adithya Pattabhiramaiah, S. Sriram, and Puneet Manchanda

Apr 10, 2017

Monetization of online content may generate new subscription revenue–but what about other effects? Study of New York Times finds that metered paywalls can suppress usage among loyal consumers; at the same time, legacy firms may see a boost in print consumption.

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