Working Paper
Online Channel Use and Satisfaction in a Multichannel Service Context
Jan 1, 2003
Develops a model of online channel use and overall customer satisfaction, and tests the model in a services context via three online surveys.
Working Paper
Online Channel Use and Satisfaction in a Multichannel Service Context
Jan 1, 2003
Develops a model of online channel use and overall customer satisfaction, and tests the model in a services context via three online surveys.