Offering Online Recommendations to Impatient First-time Customers with Conjoint-based Segmentation Trees – MSI

Working Paper

Offering Online Recommendations to Impatient First-time Customers with Conjoint-based Segmentation Trees

Arnaud De Bruyn, John C. Liechty, Eelko K.R.E. Huizingh, and Gary L. Lilien

Jan 1, 2005

Uses conjoint-based techniques to design a recommender system that uncovers customers’ preferences based on demographics and product usage questions.

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