Working Papers

No to Facebook but Yes to Amazon: A Multi-method Investigation of Consumer Response to Privacy Violations

Chi Tran

University of Oregon

Brandon Reich

Portland State University

Hong Yuan

University of Oregon

May 3, 2021

Uses a multi-method approach to understand how consumers define and evaluate the severity of privacy violations in collecting and using personal data.  Finds that a platform’s own use of such data for personalization and targeting is more acceptable than sharing with third parties.

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