Working Paper
New Product Models: Practice, Shortcomings, and Desired Improvements
Jan 1, 1991
Reports the results of an assessment of new product models in supporting and improving the new product development process at 69 firms.
Working Paper
New Product Models: Practice, Shortcomings, and Desired Improvements
Jan 1, 1991
Reports the results of an assessment of new product models in supporting and improving the new product development process at 69 firms.