Working Papers

New Insights into Country of Origin Labeling (COOL): The Effects of Nationalism, Patriotism, and Xenophobia

Anne Byrne

Cornell University

Amir Heiman

Hebrew University of Jerusalem

David R. Just

Cornell University

Jun 4, 2021

Analyzes a survey of US consumers to determine how latent sentiments of patriotism, nationalism, xenophobia, and “economic patriotism” affect willingness to pay for imports in the presence of perceived political, economic or cultural conflict with the home country.

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