Working Papers

National Brand and Store Brand Competition: Who Hurts Whom?

Raj Sethuraman

Jan 1, 1995

Analyzes the differential impacts of price discounting by national brands on store brand sales, and by store brands on national brand sales, based on weekly sales data for six consumer products.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.