Working Paper

National Account Management: Emerging Insights

Benson P. Shapiro and Rowland T. Moriarty

Jan 1, 1982

First in a planned series of reports based on experience of 19 major corporations. Defines national accounts and describes the development of national account programs.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.