Working Paper
Measuring the Effect of Retail Store Promotions on Brand and Store Substitution
Jan 1, 1989
Attempts to determine whether retail store promotions can cause brand substitution or store substitution in a market.
Working Paper
Measuring the Effect of Retail Store Promotions on Brand and Store Substitution
Jan 1, 1989
Attempts to determine whether retail store promotions can cause brand substitution or store substitution in a market.