Working Papers

Marketing’s Influence within the Firm

Christian Homburg, John P. Workman, Jr., and Harley Krohmer

Jan 1, 1998

Uses a survey of marketing managers in U.S. and German companies to investigate marketing’s level of influence within the firm and the circumstances under which the marketing sub-unit has higher levels of influence.

This working paper is not available online. Please request a PDF file at msi@msi.org.

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