Working Paper
Marketing Issues—Challenges for Marketing in the 1980s
Jan 1, 1980
Highlights marketing issues that 40 senior marketing management and marketing research executives predict will be most salient to business in the 1980s.
Working Paper
Marketing Issues—Challenges for Marketing in the 1980s
Jan 1, 1980
Highlights marketing issues that 40 senior marketing management and marketing research executives predict will be most salient to business in the 1980s.