Working Papers

Marketers’ Information Practices and Privacy Concerns: How Willing Are Consumers to Provide Personal Information for Shopping Benefits?

Joseph Phelps, Glen Nowak, and Elizabeth Ferrell

Jan 1, 1999

Identifies information practices and situations that foster consumer privacy concerns in the direct marketing industry; develops a model linking types of personal information, consumer beliefs and perceptions, and situational characteristics to privacy concerns, direct marketing shopping habits, and information-exchange behavior.

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