Working Paper
Market Value of Trademarks Measured via Trademark Litigation
Jan 1, 1992
Relates the stock returns of firms to the filing of trademark infringement lawsuits; evaluates average returns of plaintiff and defendant firms.
Working Paper
Market Value of Trademarks Measured via Trademark Litigation
Jan 1, 1992
Relates the stock returns of firms to the filing of trademark infringement lawsuits; evaluates average returns of plaintiff and defendant firms.