Working Paper
Market Orientation, Performance, and the Moderating Influence of Competitive Environment
Jan 1, 1992
Tests for moderator effects of a business’s market environment on the relationship between market orientation and performance.
Working Paper
Market Orientation, Performance, and the Moderating Influence of Competitive Environment
Jan 1, 1992
Tests for moderator effects of a business’s market environment on the relationship between market orientation and performance.