Working Paper
Managing Customer Satisfaction in Consumer Service Businesses
Jan 1, 1980
Characterizes the essential tasks of the managerial process in consumer service businesses; reports pilot application of this model in three large companies.
Working Paper
Managing Customer Satisfaction in Consumer Service Businesses
Jan 1, 1980
Characterizes the essential tasks of the managerial process in consumer service businesses; reports pilot application of this model in three large companies.