Working Papers

Locational Choices: Studying Consumer Preference for Proximity to Others

Simon J. Blanchard, Tatiana L. Dyachenko, and Keri L. Kettle

Oct 11, 2018

Introduces a novel methodology to collect, codify, and analyze data about consumers’ locational choices. Uses an experimental research platform and a hierarchical Bayesian model designed for locational choice data across settings (e.g., movie theater, concert hall) to identify, at the individual consumer level, what drives location choice.

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