Working Papers

Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

Xiao Liu, Dokyun Lee, and Kannan Srinivasan

Jul 9, 2018

Deep learning text-mining techniques enable authors to leverage data on 500K reviews and quantify effects of content on sales. What matters most? Product aesthetics and price content in the reviews significantly affect conversion across almost 600 product categories.

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