Working Papers

Investigating the Performance of Budget Allocation Rules: A Monte Carlo Study

Marc Fischer, Nils Wagner, and Sönke Albers

Jul 23, 2013


In an experimental simulation study, investigates the performance of four marketing budget allocation methods to maximize discounted portfolio profit over a five-period planning horizon.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.