Working Papers

Interfunctional Rivalry and the Use of Market Information by R&D Managers: The Effects of Managerial Actions

Elliot Maltz, William E. Souder, and Ajith Kumar

Jan 1, 1999

Develops a model that describes how interfunctional rivalry decreases the likelihood that market information will be used by R&D managers; investigates the efficacy of various mechanisms to enhance the marketing/R&D interface, and the effects of managerial actions.

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