Working Papers

Interactive Home Shopping and the Retail Industry

Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, and Stacy Wood

Jan 1, 1997

Analyzes the factors that are likely to affect the diffusion of interactive home shopping (IHS), assuming that fully interactive systems are available to a significant number of households. Also examines the potential impact of IHS on the retail industry.

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