Working Papers

Influences on Children’s Product Requests and Mothers’ Answers: A Multivariate Analysis of Diary Data

Jan 1, 1980

Statistical analysis of data collected from diaries kept by 255 mothers of 3-to-11-year-old children over a 28-day period to determine the relative strength of advertising and family influences on children’s desires for products and to determine what factors, including advertising, shape parents’ responses to requests.

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