Working Papers

Influences on Children’s Product Requests and Mothers’ Answers: A Multivariate Analysis of Diary Data

Jan 1, 1980

Statistical analysis of data collected from diaries kept by 255 mothers of 3-to-11-year-old children over a 28-day period to determine the relative strength of advertising and family influences on children’s desires for products and to determine what factors, including advertising, shape parents’ responses to requests.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.