Working Papers

Impact of Sales Promotions on When, What, and How Much to Buy

Sunil Gupta

Jan 1, 1988

Quantitative model of consumer decision making on brand choice, purchase time, and purchase quantity in a promotional environment; includes empirical analysis using scanner data.

This resource is not available online.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.