Working Papers

Identifying Customer-centric, Cross-category Product Groups: A Product Segmentation Approach and Its Relationship to Customer Segmentation Approaches

Andrea Godfrey, Leigh McAlister, and Maytal Saar-Tsechansky

Jan 1, 2007

Proposes a product segmentation approach that gives retailers a methodology for directly identifying customer-centric, cross-category product segments from large numbers of products in multiple categories such that products within a segment are purchased by the same type of customers.

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