Working Paper
Humorous Complaining
Feb 20, 2014
Examines the frequency of humorous complaining by consumers, its effects on consumers exposed to the complaint, and company responses to humorous versus serious complaints.
Working Paper
Humorous Complaining
Feb 20, 2014
Examines the frequency of humorous complaining by consumers, its effects on consumers exposed to the complaint, and company responses to humorous versus serious complaints.