Working Paper
How Mobile Self-Scanning Use Influences Consumers’ Grocery Purchases
Feb 13, 2019
Studies the impact of mobile self-scanner use on total spending and on components of spending for two segments of consumers – those with low versus high experience in using the device; examines the extent to which the impact of self-scanner use may be moderated by consumers’ motivation, ability, and opportunity to act on spending feedback. Uses a data set covering four weeks of grocery shopping by approximately 1,800 consumers across the major grocery chains in the Netherlands.