Working Papers

How Mobile Self-Scanning Use Influences Consumers’ Grocery Purchases

Maya Vuegen, Anne Ter Braak, Lien Lamey, and Kusum L. Ailawadi

Feb 13, 2019

Studies the impact of mobile self-scanner use on total spending and on components of spending for two segments of consumers – those with low versus high experience in using the device; examines the extent to which the impact of self-scanner use may be moderated by  consumers’ motivation, ability, and opportunity to act on spending feedback. Uses a data set covering four weeks of grocery shopping by approximately 1,800 consumers across the major grocery chains in the Netherlands.

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