Working Papers

How Does Consumers’ Knowledge of Prices Affect the Demand Response to Price Changes and Price Cues?

Eric T. Anderson, Edward Ku Cho, Bari A. Harlam, and Duncan Simester

Jan 1, 2008

Uses a large scale field experiment and in-store consumer survey to evaluate how consumers’ knowledge of prices affects the response to: (1) a reduction in the regular price; and (2) a sign claiming that a prices is low (a semantic price cue).

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