Working Papers

Generalized Long-term Price Effects: Are They Asymmetric, Nonmonotonic, and Time Dependent?

Shijin Yoo and Koen Pauwels

Jan 1, 2008

Develops a generalized model to measure the long-term impact of price changes, testing for asymmetry in positive and negative changes, nonmonotonicity in the magnitude of changes, and time variance; applies model to dataset for five brands in 18 U.S. city markets.

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