Working Papers

Gains from Convenience and the Value of E-commerce

Yufeng Huang

University of Rochester

Bart J. Bronnenberg

Tilburg University

Dec 29, 2020

Analyzes individual-level purchases in the Dutch apparel industry, including highly-granular measures of customer and chain locations to answer the following questions: How much of the consumer benefit from e-commerce stems from convenience? How does this compare to the benefit from variety? How much weight should managers place on the provision of convenience?

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