Working Papers

Gains from Convenience and the Value of E-commerce

Yufeng Huang

University of Rochester

Bart J. Bronnenberg

Tilburg University

Dec 29, 2020

Analyzes individual-level purchases in the Dutch apparel industry, including highly-granular measures of customer and chain locations to answer the following questions: How much of the consumer benefit from e-commerce stems from convenience? How does this compare to the benefit from variety? How much weight should managers place on the provision of convenience?

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.