Working Paper
Flexible Decomposition of Price Promotion Effects Using Store-level Scanner Data
Jan 1, 2002
Develops a method—based on store scanner data—that offers detailed estimates of the unit sales effects of promotions.
Working Paper
Flexible Decomposition of Price Promotion Effects Using Store-level Scanner Data
Jan 1, 2002
Develops a method—based on store scanner data—that offers detailed estimates of the unit sales effects of promotions.