Working Papers

Examining the Relevance of Customer Satisfaction for Wall Street: The Case of Systematic and Idiosyncratic Risk

Kapil R. Tuli and Sundar G. Bharadwaj

Jan 1, 2008

Develops, tests, and finds empirical support for the hypotheses that investments in customer satisfaction lower the exposure of a firm’s stock returns to market movements and the volatility of its stock returns.

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