Working Papers

Estimating the Impact of User Personality Traits on Electronic Word-of-Mouth: Text-mining Social Media Platforms

Panos Adamopoulos, Anindya Ghose, and Vilma Todri

Jan 15, 2018

Uses recent advancements in big data and machine-learning techniques to extract information from unstructured textual content, examines whether and how latent personality characteristics of a user affect purchases of actual products. Empirical setting is a social commerce venture launched by American Express on Twitter.

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