Working Paper
Erosion and Variability in Brand Loyalty
Jan 1, 1996
Analyzes the over-time evolution of brand loyalty for 92 brands in 21 product categories, as well as fluctuations in brand loyalty around their mean value or around trends.
Working Paper
Erosion and Variability in Brand Loyalty
Jan 1, 1996
Analyzes the over-time evolution of brand loyalty for 92 brands in 21 product categories, as well as fluctuations in brand loyalty around their mean value or around trends.