Working Papers

Electronic Shopping for Wine: How Search Costs Affect Consumer Price Sensitivity, Satisfaction with Merchandise, and Retention

John G. Lynch, Jr. and Dan Ariely

Feb 1, 1999

Investigates whether a potential increase in consumer price sensitivity resulting from easier access to price comparisons via electronic retailing is offset by a decrease in price sensitivity from easier access to product-differentiating nonprice information. MSI Best Paper Award Winner

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