Effects of Affect on Consumer Behavior: A Meta-Analytic Integration – MSI

Working Paper

Effects of Affect on Consumer Behavior: A Meta-Analytic Integration

Nancy M. Puccinelli , Dhruv Grewal, Scott Motyka, Susan A. Andrzejewski, and Tamar Avnet

Jun 22, 2016

The first study to quantitatively synthesize research on the effects of consumer affective feelings on evaluations and behavior

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